it takes more

Three years ago, Powerade gave us a brief: sell the new formula with 50% more electrolytes. So we gave them a tagline: It Takes More.

Fast forward to today – we’ve produced dozens (okay, probably hundreds) of assets under that platform. Featuring Olympians, rising NIL athletes, and Ja Morant (before the IG Live era).

Below is a selection of those films.

Year 02
“It takes more than ever”
Director: KingShe

Year 01
“Traditions”
Director: Leigh Powis

Year 01
“What 50% More Means”
Director: Ricky Saiz

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